Emotional user experience design of packages

Mr. Alexander Nikov performed a lecture in the conference ORP2015 - XV International Conference on Occupational Risk Prevention.

This lecture considers the emotional user experience (eUX) design of packages. It explains what constitutes package eUX. The emotions connected with packages play an important role. Positive emotions and pleasant experience with packages increase the chance a product is purchased by customer. Negative emotions influenced by package can decrease business value of the product on the market. The companies should tackle such issues by looking at packaging design through eUX lens. There is a need of an approach to support package design aimed at meeting and adapting to user expectations and at creation of positive emotions. An approach for measuring and designing packages oriented to eUX improving is presented. Dimensions of package emotional user experience are defined. A checklist guiding eUX assessment and design is proposed. Relevant quantitate indices for measuring package eUX are developed. This approach generates guidelines and recommendations for eUX design of packages with the aim to provide points of reference for designers. The lecture presents two case studies of food and detergent packages illustrating the approach. Research scope is identified. Further research directions are pointed out.